About The Obvious
Our Mission
In an era of information overload, The Obvious cuts through the noise to deliver what matters. We believe that the most important stories are often hiding in plain sight — obscured by spin, buried under clickbait, or simply overlooked in the rush to publish first.
Our name is a reminder: sometimes the truth is obvious, if you know where to look.
What We Cover
The Obvious focuses on the intersection of politics, technology, markets, and global affairs. We're particularly interested in:
- Power and influence — Who has it, how they use it, and what it means for the rest of us
- Economic forces — The financial currents shaping our world
- Technological change — How innovation is transforming society
- Global dynamics — The shifting balance of international relations
Our Approach
We aim to be:
- Clear — Complex doesn't mean confusing. We explain without dumbing down.
- Direct — We say what we mean. No hedging, no burying the lede.
- Independent — We're not beholden to any party, ideology, or corporate interest.
- Rigorous — We fact-check thoroughly and correct quickly when we get it wrong.
Connect With Us
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